Via Labs Instagram Ads

Overview

I designed a series of Instagram ads to promote Via Labs, a new 265,000‑square‑foot Class A lab development within the Hub RTP campus in Research Triangle Park, NC. The campaign highlighted the ground‑up project, its connection to the larger Hub RTP master plan, and the amenities available across the campus. Created to support Longfellow Real Estate Partners’ pre‑leasing efforts, the ads were crafted to attract potential life science tenants by showcasing the property’s scale, location, and modern research‑ready environment.

Details

Role: Senior Associate, Marketing
Duration: 2 Weeks
Design Included: Branding, Instagram Ads
Team: Marketing, Leasing, Corporate Communications

Design

Created a cohesive set of Instagram ads that visually highlighted Via Labs and the Hub RTP campus, showcasing the development’s scale, amenities, and pre‑leasing opportunities.

Analytics

Tracked and reported ad performance metrics to evaluate engagement, reach, and effectiveness, helping the team understand how potential tenants interacted with the campaign.

Collaboration

Worked closely with the leasing team and senior leadership to align messaging, ensure accuracy, and support strategic pre‑leasing goals for the new development.