Physicians First UI Update

Overview

The Physicians First^TM landing page for First National Bank was redesigned to showcase specialized banking solutions for medical professionals, their practices, and their employees in a simple, user-friendly experience. I designed the UI and developed a nested tab interface that organizes more than 20 products within a single section, reducing scrolling while making content easy to explore. The page also features clear calls to action for contacting the Healthcare Banking team and bundling products for a practice. I was responsible for the UX/UI design, custom front-end development, and implementation of the page in the Sitecore CMS platform.

Details

Role: Senior Product Designer
Duration: 4 Weeks
Team: Digital Channels, Small Business, Marketing, Compliance, Legal, and Corporate Communications
Platforms: Webpage
Landing Page: View Webpage

Responsive Design

Designed an intuitive, user-centered interface that highlights specialized banking products while simplifying navigation through a custom nested tab experience.

Sitecore Development

Developed the landing page, built the custom nested tab functionality, and implemented the experience within the Sitecore CMS platform.

Team Collaboration

Partnered closely with the Small Business team to understand business goals, gather requirements, and translate stakeholder feedback into an effective digital experience.