B.A. McCurry Engineering: Web/Branding

Role: Freelance Web Designer/Graphic Designer
Duration: 6 Weeks
Design Included: Responsive Webpage, Logo/Branding
Landing Page: View Webpage

Overview

B.A. McCurry Engineering needed a cohesive digital and brand presence that reflected its expertise in engineering services and streamlined how clients request inspections. I developed a responsive website, a refreshed brand identity, and a multi‑page proposal document used for securing new project work. The website included a modern homepage, detailed service pages, an about page, and an embedded scheduling form that allows clients to easily book inspections online. Together, these deliverables created a unified, professional system that strengthened the firm’s credibility and improved client engagement.

The Objective

The objective of this project was to help a new business owner establish a professional digital presence that allowed new and existing customers to easily review the company’s engineering services, learn more about the firm, and schedule inspections online. In addition to building a responsive website, the goal was to create a strong, versatile brand identity that could support future marketing efforts and promote new engineering work across North Carolina and surrounding regions. This included developing a cohesive visual system, a functional online scheduling experience, and a proposal document that positioned the company competitively in the local engineering market.

Execution

Web Design

Responsive Design

Designed a modern, mobile‑friendly site architecture including a homepage, service pages, and an about page.

Prototyping

UX for Online Scheduling

Integrated and styled an embedded inspection‑scheduling form to simplify client intake.

Branding

Cohesion

Established typography, color, and layout standards applied across web and print.

Branding Icon

Logo and Brand Identity

Created a refreshed visual identity system to strengthen brand recognition.

Outcome

The redesigned brand system and responsive website significantly improved B.A. McCurry Engineering’s digital presence, making it easier for clients to understand services and schedule inspections online. The proposal document provided a polished, repeatable format for presenting work to prospective clients, strengthening the firm’s credibility and supporting new business opportunities. Together, these deliverables created a unified, professional identity that the company now uses as the foundation for all future marketing and client‑facing materials.

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