Overview
The CamLIFE interactive web experience was developed as a digital‑first leasing tool that introduced prospective tenants and brokers to the scale, connectivity, and vision of the UK life‑science campus before tours began. Designed to replace static materials with an engaging, navigable platform, the experience showcased high‑resolution renderings, clickable floor plans, and campus‑wide amenities to highlight availability across multiple buildings. By bringing the property to life within the marketing center, the tool strengthened leasing conversations, clarified campus offerings, and positioned CamLIFE as a connected, world‑class life‑science destination.
Details
Role: Senior Marketing Associate
Duration: 4 Weeks
Company: Longfellow Real Estate Partners
Collaborators: Marketing, Leasing, Asset Management, Property Management
Web Experience: View Experience
