CamLIFE Email Campaign: Space to Open Minds

Role: Senior Marketing Associate
Duration: 3 Weeks
Team: Marketing, Asset Management, Leasing
Platforms: Email
Email Link: View Email

Overview

As part of Longfellow Real Estate Partners’ ongoing broker engagement efforts, an email campaign was developed to highlight available lab space at CamLIFE. The goal was to not only showcase the property but also to emphasize its connectivity to the broader campus amenities and nearby transportation options, making it an attractive choice for tenants seeking flexibility, accessibility, and a vibrant life science community.

The Challenge

Commercial brokers in the competitive life science real estate market need more than just square footage details; they need a compelling story that communicates value for their clients. For CamLIFE, the challenge was to craft an email that elevated the property beyond lab space, positioning it as part of a larger, thriving campus ecosystem.

The Solution

A broker-focused email was designed and deployed that combined strategic messaging and clean visual design to tell the CamLIFE story. The email included:

Property Highlights: Key details about the available lab space and its immediate benefits.
Campus Connectivity: A focus on CamLIFE’s integration with campus amenities, including dining, fitness, and shared resources.
Transportation Access: Clear callouts on the site’s proximity to major highways, public transit, and bike-friendly routes, making it convenient for employees and clients.
Broker-Friendly Design: Concise copy paired with high-quality visuals and strong calls-to-action encouraged brokers to engage with leasing teams.

Goals & Objectives

Increase Awareness

Ensure commercial life science brokers are informed about the availability of the CamLIFE lab space and its position within the campus.

Showcase Connectivity

Highlight the space’s integration with campus amenities and its accessibility via multiple transportation options.

Drive Leasing Efforts

Generate interest and engagement among brokers to accelerate leasing conversations and position CamLIFE as a premier choice for life science tenants.

My Role

Animation

Created two animations in Adobe After Effects to showcase the connectivity of the campus and one animated GIF to show multiple campus images.

Email Design

Designed and coded the HTML/CSS for the email using the custom layout feature in MailChimp.

Cross-Department Design Coordination

Worked closely with the leasing and asset management teams to ensure the email aligned with the overall goals and objectives for the property.

Results

The campaign successfully delivered a polished and informative email to commercial life science brokers, positioning CamLIFE as a connected and desirable lab space within the campus. The updated creative highlighted campus amenities, transportation access, and leasing opportunities while reinforcing the value of CamLIFE as part of the larger ecosystem. The email achieved a 62% open rate and a 5.2% click-through rate, demonstrating strong engagement and interest from the broker audience.