Overview
The broker‑focused email campaign for CamLIFE was created to highlight available lab space while positioning the property within a larger, connected life‑science campus. Designed as part of Longfellow’s broker engagement strategy, the email combined strategic messaging and clean visuals to showcase property features, campus amenities, and transportation access. The final creative delivered a compelling narrative that helped brokers understand CamLIFE’s value within the broader ecosystem, achieving strong engagement with a 62% open rate and 5.2% click‑through rate.
Details
Role: Senior Marketing Associate
Duration: 3 Weeks
Team: Marketing, Asset Management, Leasing
Platforms: Email
Email Link: View Email
