Durham ID Marketing Brochure

Overview

Durham ID is a 1.8M‑square‑foot innovation district in Downtown Durham, NC, anchored by the 200 and 300 Morris buildings and the future 518 W. Morgan development. To support the leasing team in marketing available lab space, I designed a multi‑page brochure in both print and digital formats that highlights current vacancies, showcases the district’s modern life science infrastructure, and positions Durham ID as a premier destination for growing biotech and research companies.

Details

Role: Senior Associate, Marketing
Duration: 3 Weeks
Design Included: Branding, Multi-Page Publication Design
Digital Brochure: View Brochure PDF

Multi-Page Publication Design

Developed a cohesive editorial layout that balances corporate branding with technical project details across multiple custom spreads.

Information Architecture & Mapping

Designed custom asset maps, leasing timelines, and floor plan layouts to translate complex campus data into clear visual elements.

Brand Alignment & Presentation

Maintained Durham ID’s visual identity throughout the brochure, seamlessly integrating sections on the Durham ID Master Plan and corporate legacy.