Investor Day Event Campaign

Role: Senior Product Manager
Channels: Email + Custom Landing Page
Goal: Drive investor engagement and attendance at an exclusive event
Team: Digital Channels, Investor Relations, Marketing
Duration: 2 weeks

Overview

This campaign was created to invite investors to FNB’s Investor Day event, offering a first look inside the new FNB corporate headquarters, followed by an exclusive NHL experience. To ensure high engagement, the campaign combined a targeted email send with a custom-designed landing page that extended the look, feel, and messaging of the email for a seamless user experience.

Problem Statement

FNB wanted to highlight the significance of its new headquarters while strengthening investor relationships through an engaging, value-driven event. The challenge was to communicate the prestige of the occasion while providing a clear and streamlined way for investors to learn more and register.

The Solution

The campaign was executed through a coordinated email and custom landing page that worked together to create a seamless user experience. The email introduced the event and provided clear messaging that emphasized the exclusivity of both the Investor Day tour and NHL experience. The responsive landing page allowed the user to view details and register.

My Role

Created wireframes and high-fidelity mockups in Adobe XD for stakeholder review and approval.

Designed and tested the functionality of the email to ensure seamless delivery and display across platforms.

Tracked campaign performance, monitoring email engagement and registration metrics to assess effectiveness.

Outcome

The campaign achieved an open rate of over 55% on day one, far exceeding industry benchmarks, and the custom landing page provided a seamless continuation of the email experience that simplified registration and improved conversions. Overall, the initiative successfully strengthened investor engagement and positioned the event as a premier opportunity to connect with FNB leadership and brand.