Longfellow NC Portfolio Overview

Overview

The Longfellow Real Estate Partners North Carolina Portfolio booklet was a multi‑page marketing piece designed to showcase all 11 regional properties, including active availabilities, pre‑leasing developments, hospitality offerings, and Longfellow’s broader life‑science expertise. As Senior Marketing Associate, I led the creative direction, layout, and content structure, collaborating closely with the leasing team to gather property details, refine messaging, and produce a visually cohesive, print‑ready brochure. The final booklet served as a key asset for pitch meetings and digital distribution, providing prospective life‑science clients with a clear, compelling overview of Longfellow’s presence and capabilities in the region.

Details

Role: Senior Associate, Marketing
Duration: 3 Weeks
Design Included: Branding, Publication Design
Team: Marketing, Leasing, Corporate Communications

Portfolio Design

Developed a multi‑page booklet highlighting 11 properties with imagery, floor plans, availability details, and hospitality program features.

Leasing Collaboration

Partnered with the leasing team to gather accurate property information, refine messaging, and ensure the booklet supported active pitch needs.

Print and Digital Delivery

Prepared final files for professional printing and optimized the booklet for digital sharing with prospective life‑science clients.