Passport to Innovation Event

Passport to Innovation Fall Broker Event

Overview

Longfellow Real Estate Partners hosted an immersive, travel‑themed experience for Life Science brokers across North Carolina, transforming a traditional property tour into an interactive journey through seven standout assets in the regional portfolio. Spanning nearly 5 million square feet of lab and office space, the event used custom-designed airline ticket invitations, passport-style booklets, and cohesive travel-inspired collateral to guide attendees from stop to stop, encouraging engagement and reinforcing the scale of Longfellow’s presence in the state. This gamified approach strengthened broker relationships, elevated brand perception, and generated meaningful buzz within the local Life Science community by offering a memorable, differentiated way to experience the breadth and opportunity of Longfellow’s NC portfolio.

Details

Role: Senior Associate, Marketing
Channels: Email + Print
Goal: Drive engagement and attendance at an exclusive life science event
Team: Marketing, Leasing, and Senior Leadership
Duration: 8 weeks

Event Branding

Developed all travel‑themed visual assets, including printed collateral, signage, and cohesive event branding that unified the experience across seven property stops.

Email Campaigns

Designed and wrote the invitation and reminder emails to drive broker attendance and reinforce the event’s travel‑journey concept.

Vendor Management

Oversaw production partners for signage, print materials, and event assets, ensuring quality control and consistent brand execution across every deliverable.