Payment Switch Landing Page

Overview

In November 2025, we launched a new informational landing page for Payment Switch, a mobile banking feature within the FNB Direct app. The goal was to educate current and prospective customers about the feature and demonstrate its simplicity and convenience. The page was designed to give users an interactive way to receive step-by-step guidance through the payment switch process. By doing so, it highlights the overall ease of Payment Switch while clearly outlining its core benefits.

Details

Role: Senior Product Designer
Duration: 8 Weeks
Team: Digital Channels, Digital Payments, Marketing, Compliance, Legal, and Corporate Communications
Platforms: Webpage, Email Campaign, Mobile Ads
Landing Page: View Webpage

Web Design

Responsive Design

Designed and developed a responsive landing page optimized for both desktop and mobile.

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Enhanced Experience

Incorporated visual storytelling and step-by-step guidance to simplify complex processes.

Compliance

Tested the page for accessibility and performance to guarantee a frictionless experience.