Summit Branding Update

Overview

This branding and website redesign initiative modernized and unified the organization’s visual identity across print and digital channels. The project refreshed all core collateral—including letterhead, business cards, envelopes, and marketing materials—and replaced an outdated, developer‑dependent HTML5/CSS website with a scalable, user‑friendly platform capable of showcasing all 14 service lines and thought‑leadership content. The new brand system and website improved consistency, eliminated content bottlenecks, and provided a clearer, more functional digital experience for both users and internal teams.

Details

Role: Creative Manager
Duration: 12 Weeks
Company: Summit Design and Engineering Services
Collaborators: Senior Leadership, Service Managers for all services, Business Development
Website: https://summitde.com/

Analysis

Reviewed competitor websites and existing brand materials to identify gaps, align industry expectations, and establish a foundation for updated visual and structural standards.

Design

Created wireframes for key pages, refined content hierarchy, and developed modern print and digital collateral using updated typography, layout systems, and a refreshed color palette.

Collaboration

Partnered with 14 departments and conducted usability testing with 30 internal users to ensure the redesigned website aligned business needs with a clear, intuitive user experience.