Via Labs Marketing Brochure

Overview

Via Labs is a premier, 265,000-square-foot Class A lab space developed by Longfellow Real Estate Partners within the Hub RTP development in Research Triangle Park, NC. To support pre-leasing efforts, I designed a comprehensive multi-page marketing brochure that details the state-of-the-art property and the campus lifestyle. The publication features an extensive layout including a customized regional amenity map, construction and leasing timelines, detailed floor plan spreads, and dedicated sections highlighting Longfellow’s ELEVATE hospitality program and industry experience.

Details

Role: Senior Associate, Marketing
Duration: 3 Weeks
Design Included: Branding, Multi-Page Publication Design
Digital Brochure: View Brochure on Issuu

Multi-Page Publication Design

Developed a cohesive editorial layout that balances corporate branding with technical project details across multiple custom spreads.

Information Architecture & Mapping

Designed custom asset maps, leasing timelines, and floor plan layouts to translate complex campus data into clear visual elements.

Brand Alignment & Presentation

Maintained Via Labs’ visual identity throughout the brochure, seamlessly integrating sections on the Longfellow hospitality program and corporate legacy.