Resume

2013

B.F.A. | Graphic + Interactive Design

Summa Cum Laude Graduate | Studies included brand identity, publication design, interactive design, user interface design and graphic design (intro and advanced levels).

2011-2019

Sergeant | Paralegal NCO

As a Paralegal NCO in the US Army Reserves, I was responsible for managing cases for military board hearings. This included prepping all board documents to be reviewed by the Commanding General, transcribing board hearings and keeping minutes for each hearing.

May 2023 - Current

Senior Associate, Marketing

• Orchestrate comprehensive marketing strategies for the North Carolina (NC) portfolio, encompassing 1.8M SF of existing space and over 1.9M SF of development space.
• Develop and oversee email and advertising campaigns across NC portfolio, leveraging analytical insights to drive leasing efforts.
• Create compelling collateral for events, brochures, presentations, and leasing booklets to enhance engagement and drive marketing objectives.
• Manage Google Analytics/GA4 for all NC property websites, delivering quarterly reports to optimize performance and inform strategic decisions.

Feb 2020 - May 2023

Creative Manager

• Oversaw all creative facets of the firm, encompassing brand management, print and digital marketing materials, website development, and social media campaigns.
• Organized and coordinated all creative project tasks, utilizing Asana for project setup and management, ensuring efficient scheduling and distribution of responsibilities.
• Collaborated with Graphic Designer and Creative Writer to review and offer feedback on all creative projects, ensuring high-quality and cohesive outcomes.

Oct 2017 - Feb 2020

Graphic/Web Designer

• Developed and implemented the firm’s first set of brand guidelines, including a comprehensive yet accessible brand guidelines booklet.
• Revamped all external marketing materials for the firm’s 14 service lines, including a complete redesign of the website.
• Created infographics for public and private company events, periodic news updates, and over 100 successful contract proposals.
• Monitored Google Analytics/GA4 to analyze and utilize engagement metrics to increase web traffic from 1,600 page views to over 12,000 in less than 6 months.

Mar 2017 - Oct 2017

Technical Support Intern

• Supported educational products within the SAS Analytics U community.
• Coordinated with multiple departments to gather data used to create an data-driven infographic on the Technical Support Department.
• Presenter and co-producer of tutorial video for SAS University Edition: SAS Studio users.

Apr 2015 - Mar 2017

Assistant to the Principal

• Worked efficiently within project teams to design construction banners for projects that would meet the needs of clients using Adobe InDesign.
• Assisted the marketing team with the design of quality floor plans for award submission using Adobe Illustrator.
• Custom designed slides for bi-weekly departmental meetings using Microsoft Office Suite and Adobe Creative Suite.