Summit Branding

Summit Business Cards
Summit Stationery
Summit Marketing Flyer
Brand Guidelines Booklet
Service Booklet
Statement of Qualifications

Description

Summit Design and Engineering Services (formerly Callemyn-Parker, Inc.) started in 1997 but lacked brand guidelines until 2018, resulting in inconsistent presentations across departments. To address this, Summit developed its first brand guidelines, standardizing colors, fonts, and styles in an 8" x 8" booklet created with Adobe InDesign. I introduced these guidelines to each office, ensuring clarity and answering questions. Next, we revamped stationery, designing new letterheads, business cards, and templates for internal and external use. We also redesigned external marketing materials. To enhance the brand, Summit hired a Graphic Designer under my supervision as Creative Manager. Together, we created new marketing materials, including flyers and brochures for the firm’s 14 service lines, all adhering to the established brand guidelines using Adobe InDesign and Illustrator.

Technology

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Microsoft PowerPoint