NC Moves Coalition

NC Moves Coalition Logo.
An iMac, iPad, and Macbook displaying the NC Moves Coalition website.
An iMac displaying the NC Moves Coalition website.
3 iPhones displaying different pages of the Nc Moves website.
Front and back of a marketing flyer for the NC Moves Coalition.
Website Analytics
3 iPhones displaying different social media posts for the NC Moves Coalition.

Description

The NC Moves Coalition, a 501(c)4 organization, advocates for sustainable transportation solutions and needed comprehensive branding, including a style guide, logo, marketing materials, social media assets, and a website. A key challenge was simplifying complex government transportation funding policies for the public-facing site. I began by designing a logo and selecting a color scheme using Adobe Illustrator, which was approved by the coalition board. With the branding established, I developed a WordPress website that presented information clearly, using icons and text instead of dense policy pages for better public comprehension. After board approval, I created external marketing materials, including cohesive social media assets for LinkedIn and Facebook. On their first anniversary, I compiled campaign statistics into an infographic, showing over 20,000 unique clicks from digital ads and 3.4 million impressions across the Southeast.

Technology

  • WordPress
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop